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   1993 >> May >> Advertising Through The Ages  

Advertising Through the Ages
by Robert Stahr

Reprinted from "Crown Jewels of the Wire", May 1993, page 10

Teats on the Petticoat

This month I am devoting the column to the Hemingray Glass Company and their historic patent of May 2, 1893. All of the advertising extols Hemingray's claim to fame -- "teats on the petticoat." 

The first reference I have been able to find that markets Hemingray insulators with drip points was an article that appeared in the March 3, 1894 issue of Western Electrician. Illustration and article as printed follows:


The advertisement I use as part of the heading for my column was an ad for the CD 106 (No.9), the CD 201 (No.2 Transposition) and CD 114 (No. 11) which appeared in the June 26, 1909 issue of Telephony. The following ad showing CD 164 (No. 20) was found in the June 24, 1905 Electrical Review.


Two separate ads for the double groove pony CD 114 (No. 11).

(Above) Western Electrician, May 11, 1895.

(Below) Electrical Review, July 7, 1897.


CD 302 and CD 280 advertised in the April 18th & 19th, 1907 Proceedings of the 7th convention of the Iowa Electrical Assn.


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The Electrical Review, June 29, 1907 again illustrated the CD 302



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....and the CD 280 was shown in the Electrical Review & Western Electrician, January 2, 1909



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CD 283 was advertised in the December 1902 issue of Journal of Electricity, Power and Gas.



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CD 106, CD 201 and CD 114 in the June 26, 1909 issue of Telephony.



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Electrical Engineering (formerly Southern Electrician), August 1914 advertised the CD 257 (Hemingray No. 60)


CD 152 (Hemingray No. 40) in Electrical World, June 18, 1921. 
CD 154 (Hemingray No. 42) in Telephone Engineer, Oct. 1923.


The Electric Railway Journal, March 20, 1926 featured CD 295 (Hemingray No. 72).


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CD 162 (Hemingray No. 19) was advertised in Electrical World, June 27, 1931.


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To conclude this month's special column, I feature the editor's favorite historic advertising. This classic was found in the May 16, 1908 issue of Electrical Review. Most of the ads this month have not been printed before and other Hemingray advertising can be found in Insulators: A History and Guide to North American Glass Pintype Insulators by John and Carol McDougald. 

Happy Birthday to the patent that began "teats on the petticoats",


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